WATR
The startup WATR brand wanted a lifestyle commercial that would communicate its core tagline, “For the Moments Between Failure and Triumph,” while highlighting the events of 2020, and connecting them to the brand’s image.
OBJECTIVES
- Evoke the feeling and personality of the brand
- Use dynamic stock footage to achieve a distinctive look and feel without any production costs
- Dramatize the core company tagline and messaging in an effective way