SOCIAL MEDIA VIDEO

LA POP-UP SHOP

LOS ANGELES POP-UP SHOP

As part of the rollout of Zendaya’s clothing brand, “Daya” by Zendaya, a series of “pop-up shops” appeared in major markets—New York, Chicago, Los Angeles, etc. Footage from these events needed to be put together in an exciting, engaging way, that both told the story of the brand, and also presented an appealing view of its founder. These spots were used on multiple social media channels to promote the brand, and build excitement for the possibility of additional pop-ups in future markets.

OBJECTIVES