BRANDED CONTENT

JOHNSONVILLE SAUSAGE

JOHNSONVILLE SAUSAGE

Johnsonville Sausage wanted to kick off a branded content campaign, “Dinner is Served,” by sending one of its plant workers, Garrid, to train with celebrity chef Fabio Viviani. The initial episode, “Garrid’s Surprise,” tells the story of the surprise announcement to Garrid; his departure for Los Angeles; and his initial meeting with Chef Fabio. Afterwards, a series of four additional recipe videos, with Garrid and Chef Fabio in the kitchen together, followed. The story of Johnsonville’s brand—and a way to use its product in several inviting recipes—was thus delivered in a series of engaging, heartwarming videos. 

OBJECTIVES