Flamin’ Hot Cool Ranch Quesadillas
Doritos After Dark is a social media campaign that creates consumer engagement by giving viewers the chance to create a series of bold, midnight meals. The campaign was created in partnership PepsiCo Foodservice Digital Lab and Popchew. “Flamin’ Hot Cool Ranch Quesadillas” is one of 14 recipe videos featuring the four flavors of Doritos, and hosted by chef Natasha Feldman.
OBJECTIVES
- Create appealing recipes, featuring Doritos as the main ingredient, that are compelling and appetizing
- Engage consumers by suggesting unconventional uses for the product
- Build the Doritos brand and create cultural cache through a use of cutting-edge visuals and music placement