EVERYTHING FOOD / SMART EATS
Everything Food, a food rating and home shopping company, wanted to create a web series to promote its brand, educate viewers about food quality, and drive traffic to its website. The result was Smart Eats, a 10-episode series featuring common food items that are evaluated and explained by celebrity chef and frequent Gordon Ramsay collaborator Monti Carlo. As Chef Monti takes us on a tour of farms, production facilities, and American food history, she enlightens viewers about key food facts, expands awareness, and builds the Everything Food brand, with humor, fun, and a sense of adventure.
OBJECTIVES
- Engage viewers by taking them on an exploratory journey that educates them about the food they're eating, increases their awareness, and keeps them entertained.
- Build the Everything Food brand by demonstrating the value of its insights and services, all while promoting partner brands and suppliers.
- Create meaningful relationships by providing consumers with content that they will return to as new episodes are produced.