WHAT WE'VE DONE
Everybody’s got a story to tell. These days, they’re telling it with short-form video.
Maybe you’re a company making branded content and short form documentaries; an influencer disrupting the conversation through innovative social media; a school or non-profit telling its story to empower recruiting and fundraising; or a filmmaker creating a proof of concept for their dream project. In all these cases, we’ve used our deep background in storytelling to create compelling content that delivers your message, in your way, within your budget.
Leonardo da Vinci once said, “simplicity is the ultimate sophistication.” Even he knew it back then—keep it short, and make it awesome.
WHO WE ARE
We are a short-form production company founded by feature filmmakers. We specialize in dynamic, impactful content with a narrative edge. Rather than starting in shorts and aspiring to features, we made movies first, and then brought our skills (and sensibility) to shorts.
We’ve had the privilege of working with some of the biggest movie stars, film festivals, and distribution companies in the world. That, plus more than 20 years of marketing experience with some of the world’s most powerful brands, allows us to bring a wealth of best practices to our work with you.
FORMSHORT is also proud to be an official MBE (Minority Business Enterprise), with over 65% ownership by people of color.
DANIEL RAGUSSIS founded a successful marketing consultancy with clients such as AOL, Fannie Mae, and MCI, before moving into feature filmmaking. His film IMPERIUM, starring Daniel Radcliffe and Toni Collette, was released by Lionsgate. It was a New York Times Critics Pick; Entertainment Weekly hailed it as “a tense, chilling thriller… Radcliffe is brilliant.”
JOWAN CARBIN had his thesis film premiere at Sundance, win Best Director at the Director’s Guild of America, and become a finalist for the Student Academy Awards. His feature debut CUT OFF is currently on the festival circuit, and his subsequent short form work has included clients such as Complex, Authentic Entertainment, Esquire, and Endemol Shine.
DENNIS LEE began his career with Teach For America, founding a highly successful charter school, and then became a filmmaker. He won a Student Academy Award for his thesis, was selected as an ABC/Disney TV Directing Fellow, and made his feature debut with FIREFLIES IN THE GARDEN, starring Julia Roberts, Ryan Reynolds, Emily Watson, and William Dafoe.
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WHY WE'RE HERE
THAT YOU NEED
YOU CAN AFFORD
Given our unique experience—in both filmmaking and marketing—there’s a lot of services we can offer. But what’s important to us is giving you the ones you actually need, at a price you can actually afford. Our approach is always customized, and unique to each client—we’re here to achieve your objectives, not ours.
And if by chance you’re looking for a cappuccino machine and a swag bag, go elsewhere; our indie film creativity appears both on your screen, and in your budget. In our world, the work—and your satisfaction with it—comes first.
With over 20 years experience building marketing campaigns for some of the most powerful brands in the world, we treat video production as an integral part of a cohesive marketing effort, providing all the benefits of a full-service agency at a fraction of the cost.
We start with a very simple question—what are your goals? And how can we create an integrated marketing campaign and video production strategy to help you achieve them?
As narrative filmmakers, we know that whether it’s a 30-second product spot or a 10-minute lifestyle video, it’s about story; and we help you tell yours in a way no other company can.
Having distributed and promoted content all over the world, we can help you make sure your content is made available to, and seen by, the widest audience possible.
Whether you’ve developed your own marketing plan or we’ve helped you build it, we’ll create dynamic, innovative content that is strategically designed to achieve your objectives.
Using decades of experience producing high-quality content—whether it’s with a budget of millions, or nothing but a million favors—we’ll use cutting-edge equipment and techniques to develop polished, beautiful work that you’ll be thrilled to call your own.
From script development and creative design to budgeting, casting and crew hiring, we’ll handle all the logistics necessary for the shoot, keeping you involved all the way through.
Our experience as feature filmmakers delivers huge dividends in the shooting process; our expertise and contacts enable us to produce content unlike any other company out there.
Through editing, sound mix, color correction, visual effects and graphics, we’ll work closely with you to ensure the final product achieves your vision, and exceeds your expectations.